Cloud backup is all the rage, and every vendor and their brother is jumping on this bandwagon. For MSPs that means a lot of choice. And more and more backup vendors are offering their wares as white label; providers can brand these backup tools as their own.
BluPointe is the latest vendor to toss its hat into the white label backup ring with a new channel resale program.
The key tool here is BluPointe DRS, which is a cloud-based backup solution. BluPointe is a distributor for IASO, the Dutch maker of high performance backup software and services that was recently acquired by GFI Software.
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Channel partners can embed a link in their own websites that taps into BluPointe product information, testimonials and other marketing collateral. At the same time the logo of the partner will appear on the resold BluPointe cloud services and offer full reseller contact info.
BluPointe is confident reseller will like what it has to offer. “Resellers get the best of the best when it comes to VARS-branded microsites,” says BluPointe president Ron Roberts. “Our private label program is a great way for resellers to continue earning profits after their customers have purchased the hardware. Best of all, BluPointe cloud technology automates administrative tasks by simplifying management of backup software, and schedules across all systems and business locations at the delta block level.”
The offering doesn’t just include all the backup software, but access to BluPointe-controlled data centers so the whole thing is ready to roll out as a service. All the tech support, bug fixes and upgrades, as well as security and management are handled by BluPointe.
One observer sees this white label approach as highly compelling. “Resellers would love to have their own cloud without the need to invest millions to provide a cloud ahead of the curve. In addition to higher margins, this private label program provides a new offering to resellers’ existing customer base,” said channel maven Eric W. Williams.
Storage is Hot
While cloud storage is hot, so is the overall storage software market, or so says IDC. According to the recent International Data Corporation’s “Worldwide Storage Software QView,” storage software sales picked up 4.1 percent year over year and hit close to $3.5 billion in the second quarter alone.
“Data protection and recovery software, and storage and device management software were the two biggest sources of growth this quarter,” said Eric Sheppard, research director, Storage Software at IDC. “Once again, organizations continued to invest in storage software that improves the resiliency and operational efficiencies within their storage infrastructure.”
The big guns continue to rule. “EMC, IBM, and Symantec were the top ranking storage software suppliers with 25.6 percent, 16.0 percent, and 14.8 percent market share, respectively,” IDC said.
Relative newcomer Veeam, focused on backing up virtual machine, had an astounding 99.7 percent.
Edited by
Alisen Downey
