TELEHOUSE Wants to Separate from Pack with "THINK NEXT"

TELEHOUSE is a quarter century old, but the MSP and data center provider still hopes to reinvent itself with its new branding mantra “THINK NEXT.” If you didn’t think that the company believes in the new slogan, it put it in all CAPS for EMPHASIS.

The new branding is accompanied by a revamped web site, which the vendor promises to show off later this very month. The new site will include more resources and education for customers.

The idea behind the image revamp is that TELEHOUSE intends to lead, as it claims it already has throughout its history. The company purports to be the first U.S.-based data center provider to go into Russia, the first to create a New York peering exchange, and the first to lay down an Asian Ethernet network. It now has 46 data centers in a dozen countries.

“In 1989, TELEHOUSE built its first purpose built, disaster recovery-oriented data center, providing dedicated (wholesale) suites along with colocation services in New York, whose clients have enjoyed 99.9999%+ uptime since then, coupled with the development of 46 data centers in 12 countries globally, demonstrates clearly that we know something about managing data and the means to deliver it to the world,” said Fred Cannone, Director of Sales and Marketing at Telehouse. “The time is right for us to move on to managing those resources that deliver tomorrow's information demands. 'THINK NEXT' encompasses the pioneering spirit of TELEHOUSE, yet speaks to our relevance, diversity and breadth of capabilities.”

TELEHOUSE has a range of services including disaster recovery, secure colocation, and network and Internet services. The company sells to IT, as well as other providers. The TELEHOUSE America unit has both Tier III and IV data centers in Los Angeles and New York City, including an SSAE 16 compliant center in Staten Island.