Cloud-Based Analytics Platform Uncovers Critical Data for Enterprises

Cloud-Based Analytics Platform Uncovers Critical Data for Enterprises

By Erin Harrison

When it comes to making business decisions, demographic data and location analytics are critical components that can help organizations get or remain ahead of the curve in an increasingly competitive business landscape.

For example, Redlands, Calif.-based Esri Location Analytics offers a business platform that is designed to help organizations maximize data and applications.

The cloud-based analytics platform incorporates a geographic information system (GIS) designed to help organizations visualize, question, analyze, interpret and understand data. The platform works in the cloud, on mobile devices and within existing information technology (IT) systems, providing companies with information that reveals relationships, patterns and trends, according to Jack Dangermond, president of Esri.

“We want to help people get the most out of their enterprise systems. Location analytics lets you understand the where associated with business activities,” Dangermond said in a statement. “You can easily visualize data, take it to the cloud, and open up access. That means better, faster decision making for everyone.”

Managers, executives, and frontline staff can use location analytics and mapped data for a range of applications, including: asset management; business intelligence (BI); customer relationship management (CRM); enterprise resource management; and risk management.

Esri Location Analytics is designed to pinpoint the relationship between corporate data, such as profits and inventory, and location-specific data, such as customer and facility addresses.

The platform offers mapping visualization. Bidirectional communication between the map and other key business data enables analysis based on location as well as geographic information enrichment.

Earlier this year, fast-food chain Wendy’s implemented Esri Business Analyst with the restaurant’s corporate IT systems. The Web-based business GIS solution is part of the company’s reporting system for new locations, assisting in site selection and market analysis.

The solution includes server GIS applications, Esri demographics data and customized analytics developed specifically by GIS, Inc. to streamline and enhance Wendy’s site screening and market assessment process.




Edited by Brooke Neuman
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Executive Editor, Cloud Computing

SHARE THIS ARTICLE
Related Articles

Shining a Light on the Dark Web: Searchlight Cyber Debuts Comprehensive Hub

By: Greg Tavarez    3/28/2024

The Dark Web Hub is a one-stop shop for crucial context and continuously updated information on dark web marketplaces, ransomware actors, hacking foru…

Read More

Stellar Cyber and Trellix Bridge the Gap in Security Operations

By: Greg Tavarez    3/28/2024

Stellar Cyber announced the integration with Trellix Endpoint Security HX to allow customers to deploy more robust security solutions and improve thei…

Read More

CyberSaint Raises $21M in Series A Funding to Continue Securing its CyberStrong Customers

By: Alex Passett    3/27/2024

CyberSaint announced that it succeeded in a huge $21 million Series A funding round. This was led by Riverside Acceleration Capital (RAC) with other i…

Read More

US Education Receives Security Upgrade with Free Browser Protection Offered by Conceal, Carahsoft

By: Greg Tavarez    3/27/2024

Conceal and Carahsoft recently unveiled an initiative to fortify the cybersecurity infrastructure of U.S. educational institutions.

Read More

Cato's AI Takes Control of Security and Incident Response

By: Greg Tavarez    3/27/2024

With Cato's recently announced Network Stories for Cato XDR, advanced AI algorithms instantly identify outages in customer networks and conduct root c…

Read More